The mobile payments space has been touted as the next big thing for some time now. For almost as long as the mobile device revolution, industry watchers have predicted that the ubiquitous nature of mobile devices signaled the end of the traditional wallet — that, soon, cash and credit cards would give way to a new technology embedded into our mobile phones.So far, it hasn’t happened.Most people continue to pay for things using traditional credit cards and cash. But don’t get me wrong, the mobile payment revolution is coming — it’s only a question of when. Here are three recent trends that are set to help accelerate the pace of innovation in this space:mobile paymentvodafone_de, Flickr1. Make mobile payments a feature of a larger platform.How it works: Currently, some of the biggest players in the tech industry are working on their own homegrown payment solutions. All of these solutions could be lumped together under the label [Tech Giant] Pay.While these solutions have a lot in common, they aren’t one-to-one copies of each other. Broadly, they rely on near field communication (NFC), tokenization, fingerprint readers and a mix of other technologies to provide a seamless option for users.Subscribe Now: Forbes Entrepreneurs NewsletterAll the trials and triumphs of building a business – delivered to your inbox.Recommended by ForbesWho’s doing it: Apple Pay, Android Pay and Samsung Pay (notice a theme?).Why they’re doing it:What ties all of these competing services together is the strategy behind them. They’re all designed to integrate with the platforms of their respective companies — Apple AAPL -0.88% Pay with iOS (and the Apple Watch), Android Pay for Android, and Samsung Pay for its Galaxy line of mobile devices.Beyond that, it appears that the purpose of these services isn’t necessarily to become a leader in the payment space, but rather to support the continued growth of the larger platform and vision.
Whilst free Wi-Fi sounds like a technology story, it’s actually about opportunities. It’s about entrepreneurship and jobs, earning an income and being able to break free from the shackles of poverty.
In partnership with International and local companies, On A Cloud gives everyone the opportunity to get involved, to earn money and to grow a business. And it’s paid for by the business community. The business model is simple – businesses want to expand their offerings into all communities. The most effective way of reaching people is through technology. In this year, 2015, the amount of devices that connect to the internet has exceeded the entire population of the earth. The uptake of data has eclipsed the use of cell-phone technology in 2011. This is the era of being connected.
For this reason, O’Kleva has obtained one of only eight licenses in South Africa to distribute a European product offering free Wi-Fi services to communities, wherever they are. And, unlike “free” Wi-Fi offerings of municipalities and local government, where the data is still paid for by the municipality and worked into the municipal levies, this offering is truly free, as it is paid for by advertisers.
But not only that, the entrepreneur that deploys the device earns an income from the advertising presented to his “clients”. And there is no limit to their earning potential. The more “clients” they have, the more they earn.
Why not become involved and let’s create jobs.