The Lion’s Den has a simple mission: To develop young entrepreneurs in a practical and exciting way that allows them to access this world of possibilities. To give them the opportunity to not only conceptualise a business idea but to develop it under the direction and encouragement of mentors. To then launch it and, if they can motivate for it, even obtain start-up capital (or not!) for their venture. But the way it is done is different than any other entrepreneurship development model, where a linear teaching model applies, and traditional “business plans” are taught.